How companies, athletic departments, and athletes are getting ready to take advantage of the new rules.
Recent Posts
Cashing in on the Sponsorship Potential of NFTs
On
March
04,
2021
Memorabilia Is Going Digital on the Blockchain
NFTs—non-fungible tokens—provide a way to create digital scarcity and verifiable ownership. Fans can buy and sell digital collectibles like art[...]
Esports Athletes: The Next College Superstars
On
October
14,
2020
Esports in higher education In 2017, 57.6 million unique viewers watched the professional esports League of Legends (LoL) championship match online. That number almost matches the viewership for[...]
Opening Back Up: Dealing with Post-Pandemic F&B Variability
On
August
21,
2020
After coming to a screeching halt back in March, the sports and live events industry is slowly coming back to life; Hard Rock Stadium and other venues are hosting socially distanced events like [...]
