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Jordan Rutner

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Recent Posts

Show Me the (Digital) Money!

Posted by Jordan Rutner On February 05, 2021

The NFL's Big Game is always a leader in combining entertainment and technology. This weekend we will all experience a more virtual and futuristic feel, for those in attendance and watching[...]

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How the Brooklyn Nets Are Turning Sponsorships Into Partnerships

Posted by Jordan Rutner On December 15, 2020

The Brooklyn Nets recently announced one of the NBA's most unique sponsorship deals. Starting in the 2020-2021 season, Motorola will bring their iconic “batwing” logo to the Nets’ jerseys.[...]

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A Master Balance: Tradition x Technology

Posted by Jordan Rutner On November 19, 2020

After a seven-month delay, and zero egg salad sandwiches consumed by fans this year, we can finally crown our 2020 Masters Champion, Dustin Johnson. Scoring a record-setting -20 at Augusta[...]

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Betting on Sports' Return

Posted by Jordan Rutner On June 30, 2020

This past May, the NFL opened the opportunity for betting companies to sponsor and partner with football teams. Casino partners have been allowed since late 2018 but this is the first official[...]

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Trending in Intercollegiate Athletics: Takeaways from the SBJ Intercollegiate Athletics Forum 2019

Posted by Jordan Rutner On December 23, 2019

Leading up to the annual NCAA awards ceremonies and ensuing college football bowl games, Sports Business Journal hosted their annual Intercollegiate Athletics Forum (IAF) in New York City. With [...]

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Stubhub, Viagogo, and an Interactive Look at Live Event Experiences

Posted by Jordan Rutner On November 26, 2019

Yesterday it was announced that eBay has agreed to sell online ticketing platform StubHub to European rival, Viagogo, for about $4 billion in an all-cash deal. Once finalized, the sale will[...]

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Key Takeaways from the USF Sport & Entertainment Analytics Conference

Posted by Jordan Rutner On April 08, 2019

Every year the University of South Florida Vinik Sport & Entertainment Management MBA program hosts an annual Sport & Entertainment Analytics Conference (SEAC). Last week was the 5th Annual SEAC[...]

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