Have you ever been planning out an activation and thought “Would have loved to have known that earlier”?

Chances are you just said "Yes" and had a little chuckle to yourself. You’re not alone.

“Do we need to spend over-and-above our sponsorship fee to maximise the deal’s return?”

Sponsorship reporting is nothing new. It has been around since the dawn of sponsorship itself, however, as we know (and have spoken about in this blog before), it has become a lot more purposeful[...]

Over the next few months, we’re going to begin seeing a range of Trends in Sponsorship reports bouncing around. For the most part, these are great if we pay attention to what is being said and[...]

How we buy and sell sponsorship is changing and we’ve been talking about it for a while now.

What we’ve haven’t spent a lot of time on is what the financial aspect of these deals will start to[...]

For various reasons, commercial partnerships end from time to time. What happens, however, when a break-up occurs mid-season or you are notified with a full year to go that a sponsor won’t be[...]

Like many around the world, when I started to see PwC's 2018 Sports Survey across my LinkedIn feed, I followed the prompts and downloaded it to take a look. In its third edition, PwC’s Sports[...]

I am a life-long sports administrator; having worked in sports marketing and sponsorship for more than 20 years. The skills I have developed through that period are sometimes unique to sport and[...]

Thinking about dipping your toe in the water of a sports-based sponsorship? Or maybe your entire leg? Or perhaps you’re already so up to your neck in a sponsorship that you’re almost part of the[...]