Like many events, the Sports Tech World Series conference in Australia went virtual this year. KORE's Cliff Unger (SVP of Worldwide Sales) and Marc Roots (Chief Product Officer) shared their[...]
Daniel Oyston
Recent Posts
Key Takeaways: Unlocking a Data-Rich Landscape
6 Reasons Brands Are Attracted To Sponsoring Esports
As more people—especially youth and young adults— shift their habits away from traditional media, it's becoming harder for brands to reach these fragmented audiences. By their very nature, Esports[...]
Quantity vs Quality - The Fan Segmentation Debate in Sponsorship
Last year, on Inside Sponsorship, we spoke with Ben Hartman, Chief Client Officer at Octagon, about award winning trends in sponsorship.
Although this largely looked at the brand side of the[...]
Does This Sponsorship Suit My Marketing Strategy?
Evaluating and determining whether a rights holder can provide a good opportunity, in line with an approved marketing spend, is arguably one of the biggest pain points brands face in today’s[...]
Is Sponsorship worth it if we don’t need the branding play?
Sponsorship, as a part of broader marketing strategy, is becoming increasingly effective as a method of reaching specific and targeted audiences than ever before.
As a function, it provides[...]
Is Sponsorship Keeping Up With Award Winning Trends?
Like most of my generation, the first thing I usually do in the morning is roll over, reach for my phone, and mindlessly scroll through the social feeds - Facebook, Instagram, LinkedIn, etc. As I[...]
The Evolution of Sponsor Activations And How Businesses Are Changing To Manage Success
Sponsorship has been through a significant shift over the past decade or so. We have seen a drastic change from logo’s, tickets, corporate entertainment, and website ads, as the main assets within[...]
4 Things Brands Want You to Know About Sponsorship Activations
Have you ever been planning out an activation and thought “Would have loved to have known that earlier”?
Chances are you just said "Yes" and had a little chuckle to yourself. You’re not alone.
Where should the money go; in the sponsorship deal or in the leverage?
“Do we need to spend over-and-above our sponsorship fee to maximise the deal’s return?”