The Atlanta Hawks and KORE Software announced today that the basketball club will add KORE's Data Warehouse & Analytics™ application and KORE Planning & Insights (KPI) services to their current technology stack. Through adding KORE's Data Warehouse & Analytics™, the Hawks and State Farm Arena will be able to better harness, analyze, and integrate data collected from fans and event-goers.
Through adding KORE’s Data Warehouse & Analytics™ and KPI Services, the Hawks and State Farm Arena will be able to better harness, analyze and integrate data collected from fans and event-goers.
"KORE has been an exceptional partner for us," said Dave Elgin, Vice President of Analytics, Hawks. "With the fan's experience being a top priority, we felt compelled to ramp up our data systems and capabilities and expand our data footprint."
Since 2012, the Hawks have leveraged KORE Software's CRM, ticketing, and sponsorship capabilities to enhance the experience of fans. The club's current technology stack with KORE already included Sponsorship and Partner Engagement™, Suites & Premium™ and Ticketing & Fan Engagement™.
"Having worked so closely with the Hawks over the past several years, we have a unique understanding of their goals and how their business works," mentioned Adam Grow, KORE's Executive Vice President of Customer Success and Business Strategy. "This will be invaluable as we help the team expand their BI strategy, and we're excited to get started."
About The Atlanta Hawks Basketball Club
With a bold identity and strong new ownership, the Atlanta Hawks Basketball Club and State Farm Arena remain committed to making Atlantans proud, on the court and off. The 2014-15 Southeast Division Champions, the Hawks made the postseason in ten consecutive seasons and reached the Eastern Conference Finals for the first time in franchise history in 2015. Off the court, the organization has built a culture of inclusion, diversity, and innovation, all with a touch of southern hospitality. It continues into the community where the organization builds bridges through basketball, whether by constructing and refurbishing courts in Atlanta neighborhoods, providing scholarships to our basketball camps, or surprising and delighting our fans with unique Atlanta Hawks experiences. Atlanta Hawks Membership, which includes your seat for every home game for the 2018-19 regular season, is on sale now at www.hawks.com/membership, or call 866-715-1500! For more information on the Hawks, log on to www.hawks.com today or follow them on twitter @ATLHawks.