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Does This Sponsorship Suit My Marketing Strategy?

Posted by Daniel Oyston On October 22, 2019

Evaluating and determining whether a rights holder can provide a good opportunity, in line with an approved marketing spend, is arguably one of the biggest pain points brands face in today’s[...]

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Digital Marketing Insights from The Business of Sports in China

Posted by Matt Sebal On October 21, 2019

Last month, KORE's Chairman Matt Sebal was invited to participate in

a conference in Shanghai on "The Business of Sports in China: Score and Change" hosted by The European Union Chamber of[...]

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Australia Sports Tech Conference 2019: Fan Engagement is Alive and Flourishing

Posted by Sam Irvine On October 04, 2019

This August I was lucky enough to attend and co-present at the Australia Sports Tech Conference in Melbourne. It was an outstanding event, bringing together a variety of stakeholders from sport[...]

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Sponsorship Measurement and Reporting – The Fan Data Way

Posted by Mark Thompson On September 25, 2019

Sponsorship measurement is not something new. It has been part of the industry for years and led by pioneers such as Repucom, Kantar, and a number of larger agencies, all trying to find ways of[...]

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Top Takeaways From VenuesNow 2019

Posted by Russell Scibetti On September 19, 2019

Most conferences that KORE attends have a clear focus around analytics and technology as it related to ticket sales, sponsorship, and marketing, but last week through our partnership with Oak View[...]

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Business Intelligence Skill Development: Where Do I Begin?

Posted by Jordan Wetherbee On September 04, 2019

We are all busy people. Your calendar is filled with meetings, conference calls, and a to-do list that seems to never end. In the constantly changing landscape of business intelligence, how do we[...]

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Is Sponsorship worth it if we don’t need the branding play?

Posted by Daniel Oyston On August 28, 2019

Sponsorship, as a part of broader marketing strategy, is becoming increasingly effective as a method of reaching specific and targeted audiences than ever before.

 

As a function, it provides[...]

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The Sales Slice and Dice: 3 Ways to Improve Your Lead List Through Segmentation

Posted by Jordan Rutner & Noelle Fanella On August 19, 2019

For sports business professionals, nothing quite compares to the energy behind the scenes leading up to a new banner year. With the start of the season approaching for the NFL, NBA, and NHL, sales[...]

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Six Sponsorship Activation Lessons from The Northern Trust

Posted by Russell Scibetti On August 14, 2019

This past weekend I had the chance to attend The Northern Trust PGA TOUR event in Jersey City, and as I am prone to do, I couldn't help keeping track of the sponsor activations taking place. Some[...]

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