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KORE Software Welcomes Mark Cornish as New Commercial Director, EMEA

Posted by Eva Rieder On January 13, 2021

Leading sports and entertainment analytics company, KORE Software, appoints long-serving industry executive to lead commercial strategy in EMEA.

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Key Takeaways: Unlocking a Data-Rich Landscape

Posted by Daniel Oyston On December 23, 2020

Like many events, the Sports Tech World Series conference in Australia went virtual this year. KORE's Cliff Unger (SVP of Worldwide Sales) and Marc Roots (Chief Product Officer) shared their[...]

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How the Brooklyn Nets Are Turning Sponsorships Into Partnerships

Posted by Jordan Rutner On December 15, 2020

The Brooklyn Nets recently announced one of the NBA's most unique sponsorship deals. Starting in the 2020-2021 season, Motorola will bring their iconic “batwing” logo to the Nets’ jerseys.[...]

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Pick a Seat, but Not Any Seat—Tips for Limited Capacity Ticketing

Posted by Noelle Fanella and Jordan Wetherbee On December 07, 2020

It's exciting that a few different COVID-19 vaccines are nearing approval, but it will take time to distribute them and gradually build herd immunity. Many sports teams are therefore planning to[...]

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6 Reasons Brands Are Attracted To Sponsoring Esports

Posted by Daniel Oyston On November 30, 2020

As more people—especially youth and young adults— shift their habits away from traditional media, it's becoming harder for brands to reach these fragmented audiences. By their very nature, Esports[...]

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A Master Balance: Tradition x Technology

Posted by Jordan Rutner On November 19, 2020

After a seven-month delay, and zero egg salad sandwiches consumed by fans this year, we can finally crown our 2020 Masters Champion, Dustin Johnson. Scoring a record-setting -20 at Augusta[...]

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Unlocking Sponsorship Data And Beginning To Use It More

Posted by Daniel Collier-Hill On November 13, 2020

Heads up, I’ve stolen some key themes from KORE's whitepaper, Data Warehousing and Analytics, that is largely geared towards rights holders. With so much planning and strategy reviews taking[...]

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2020 World Series Preview

Posted by Jordan Rutner & Reggie Gossett On October 20, 2020

Welcome to the 2020 World Series. Hopefully, you read that in your best (or worst) Joe Buck impression. After an improbable season, we have finally reached a historic final round of the[...]

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3 Things That Will Provide Both Short and Long-term Benefits to Sponsorship Managers

Posted by Daniel Collier-Hill On October 15, 2020

We have had some fairly significant shifts in the way we manage sponsorship, operationally speaking.

We have had to answer progress and performance-related questions like never before. We have had[...]

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