So far in our Hacking Sponsorship series, we have unpacked, in part one, Strategy and Headcount, and in part two, Asset Management and Creative, and whilst each have an important role in[...]

After coming to a screeching halt back in March, the sports and live events industry is slowly coming back to life; Hard Rock Stadium and other venues are hosting socially distanced events like [...]

Picking up where we left off with Part One – Planning for the Return, I wanted to continue taking a look at what some of the industry’s best are doing across various functions.

This month we are[...]

Did you know that data loss costs small businesses about $75 billion per year in down time?

We most often think of data loss in the form of an external data breach or cyber attack, however, you[...]

We briefly touched on it in the last episode of the Inside Sponsorship podcast, however, there is going to come a point whereby strategy and planning needs to be allowed to pivot back to normal  -[...]

This past May, the NFL opened the opportunity for betting companies to sponsor and partner with football teams. Casino partners have been allowed since late 2018 but this is the first official[...]

As the world continues to come to grips with its new-normal, the sponsorship world is consequently experiencing side effects of new social norms, new engagement activities, and a new appreciation[...]

Over the past few days, we have started to see sponsorship deals happening again.

Beşiktaş and Beko. Pringles and ESL. J-League and Meiji Yasuda Life Insurance. South Sydney Rabbitohs and[...]

With “regular business” in major flux due to the circumstances surrounding the COVID-19 pandemic, many organizations are using this time to tackle considerable projects previously put on the back[...]